We want you to employ a growth mindset when approaching LinkedIn. This module will help you set a baseline and then develop the right frame of mind to be successful throughout the next steps.

Are you visible or invisible? Here you will learn how to build out a good message, a good version of you online, on LinkedIn, which should match authentically to the person that shows up when you meet someone. 

This module is about adding additional information that establishes your expertise, skill level, and commitment to your career. Think carefully about how you can do that. Don’t overlook anything. Remember, you are the CEO of you and it is important that no matter who you are, you control the narrative.

Committing time is strategic. Spending time is not. If you take specific and relevant action, committing time is an investment. Spending time and not knowing the purpose or intention is not productive. Determine your objective. Everything you do on LinkedIn should align with your objective. What resources do you have to work with? Put all of this together, and you’re going to start to build your strategy and then your playbook.

This module is where we’re going to take a look at your current network, where there are opportunities, how to leverage your network and think about nurturing and furthering your connections. By the end of this module you will know how to turn your network into a referral engine!

Learn how to create searches that uncover the right people. Connect with a personal message and nurture your network appropriately. This is really the crux of what we’re going to talk about in this module and what I believe means to build a really strategic playbook on LinkedIn. We have to learn how to tap into LinkedIn as a database.

This is where we’re going to take a look at creating good content, sharing activities, and habits. We find this is one of the most difficult areas for our clients. Whether we’re afraid of making a mistake, not being sure of the right way to do it, thinking it’s too much time or simply a waste of time, people skip this area and we want to change that with this module.

This is the version of LinkedIn you should use if you want to get the most out of LinkedIn for business development and sales. If you’re ready to be intentional in driving business, closing sales as your primary responsibility, sales navigator is for you.