How to build a profile, presence, and community to attract the right audience.

WHY in:side?

You're responsible for:

  • Generating leads
  • Closing business
  • Recruiting new talent
  • Building new partnerships
  • Developing your branding
  • Nurturing your network
  • Influencing your followers
  • Advancing your career

8 Core Modules / Delivered in 7 Weeks

We want you to employ a growth mindset when approaching LinkedIn. This module will help you set a baseline and then develop the right frame of mind to be successful throughout the next steps.

Are you visible or invisible? Here you will learn how to build out a good message, a good version of you online, on LinkedIn, which should match authentically to the person that shows up when you meet someone. 

This module is about adding additional information that establishes your expertise, skill level, and commitment to your career. Think carefully about how you can do that. Don’t overlook anything. Remember, you are the CEO of you and it is important that no matter who you are, you control the narrative.

Committing time is strategic. Spending time is not. If you take specific and relevant action, committing time is an investment. Spending time and not knowing the purpose or intention is not productive. Determine your objective. Everything you do on LinkedIn should align with your objective. What resources do you have to work with? Put all of this together, and you’re going to start to build your strategy and then your playbook.

This module is where we’re going to take a look at your current network, where there are opportunities, how to leverage your network and think about nurturing and furthering your connections. By the end of this module you will know how to turn your network into a referral engine!

Learn how to create searches that uncover the right people. Connect with a personal message and nurture your network appropriately. This is really the crux of what we’re going to talk about in this module and what I believe means to build a really strategic playbook on LinkedIn. We have to learn how to tap into LinkedIn as a database.

This is where we’re going to take a look at creating good content, sharing activities, and habits. We find this is one of the most difficult areas for our clients. Whether we’re afraid of making a mistake, not being sure of the right way to do it, thinking it’s too much time or simply a waste of time, people skip this area and we want to change that with this module.

This is the version of LinkedIn you should use if you want to get the most out of LinkedIn for business development and sales. If you’re ready to be intentional in driving business, closing sales as your primary responsibility, sales navigator is for you.

** A new module is unlocked every week to give you an opportunity to implement what you learn. A reminder coupled with a module roadmap will be delivered to your inbox on a weekly basis to guide you to LinkedIn success! **

in:side GIVES YOU

7 On-demand learning segments, including branding, networking, strategy, and content

Bonus: Sales Navigator learning segment

Exclusive weekly group coaching calls and live streams with LinkedIn experts

Step-by-step action-oriented tutorials

Interactive workbooks​

Train-the-trainer segments for companies including recruiting, marketing, employee advocacy, and employee endorsement​

Templates, how-to checklists, tech tools, and resources​

Live chat with experts

Progress tracking and accountability

Discount on Intero Advisory profile development services


Mondays at 11:30 AM Eastern Time

  • Week 1: Training
  • Week 2: Open Q+A
  • Week 3: Strategy
  • Week 4: Accountability + Success

Join today for access to our weekly group coaching calls. Join all the other in:side professionals and executives with Colleen McKenna as she teaches a new session every Monday at 11:30 EST. These sessions are conducted via Zoom and you will have opportunity to have all your questions answered live. If you miss the call, no problem! The replays will be available along with any resources Colleen references during the call.

Choose Your Plan


$ 21
  • 8 week course including video content, live interactive tutorials, and workbook PDFs
  • Weekly group coaching webinars
  • Exclusive live stream video sessions
  • Live chat with LinkedIn experts
  • Progress tracking and accountability
  • Templates, how-to checklists, tech tools, and resources

*Best for Individuals, Students, Job Seekers, and Sales or Marketing Leaders

VIP Membership

$ 990
  • Professional, plus...
  • 4 Executive Learning Modules
  • 10 free Professional memberships for employees

*Best for C Level, Team Leaders, Champions 

Companies and Organizations using in:side ...

Get Your Score!

By discovering your LinkedIn SSI Score, you can determine how effective you are on Linkedin.

Improve your score with in:side.

Step 1: Follow the instructions in this interactive tutorial to find out your LinkedIn SSI score.

Step 2: Review your SSI score.

Step 3: Join in:side today and establish your professional brand, find the right people, engage with insights, and build relationships.

Access to Experts

On-demand chat with the Intero Advisory team about strategy related to your goals or guidance on building your profile on LinkedIn

Why We Built in:side

1 on 1 LinkedIn Coaching from a LinkedIn Expert Consultant

Thanks for stopping by. Maybe you know us, or perhaps you’ve recently heard about us or came upon our site. Either way, I’m glad you’re here. Why? We have a lot to share. 

We have a singular focus and mission — to help you and/or your company show up more polished, professional and prepared to connect with your desired audience, be-it clients, prospects, candidates, employers, volunteers, investors, students, donors or board members, and start meaningful conversations that build your career and business.

You can figure this out with our guidance and support. For more than eight and a half years, people have trusted us to help them develop their LinkedIn profiles, network, and strategy so that they could show up more intentionally and increase how they initiate and close business opportunities (sales), proactively reach out to candidates and turn their marketing content into valued information that flows into more people’s networks.

Maybe it’s your time to figure this out. I hope you decide to, and would like you to consider working with us. It’s why we created in:side. 

Placing all of our training, insight, tutorials, and resources in one place gives you the unlimited advantage to streamline, build a strategy, and have a team of LinkedIn Specialists along for the ride.

We are high-touch, available, and every-day LinkedIn practitioners. It’s all we do; it’s what we know. 

From recruiting to lead generation, our clients get further faster because they work with us. 

In 2018, our clients generated over $1.5 million in new revenue, and for the six months of 2019, our clients generated close to one million in new revenue by working with us. Those results are, in fact, based only on the people that share their results with us.

Corporate LinkedIn Training webcast 75 minute training with a LinkedIn Expert consultant

I can’t promise you’ll see the same results. However, I guarantee that if you show up and apply what we teach and share with you, you will project a stronger online presence, have access to the best practices for building new opportunities and starting conversations every day regardless of who you are in the organization or what you do. 

What are you waiting for? Isn’t it time you think more strategically about your personal brand and nurture your network to increase your business influence, objectives and outcomes? 

Join in:side, your personal LinkedIn learning program today, and my team and I will be there to make sure you find greater success on LinkedIn.

~ Colleen